Miovision Sales Kickoff 2025

Better Together: Our Journey to become the largest North American Player with 210M of bookings and 250,000 Intersections Mapped !!!!

Welcome!

Celebrating H1 Successes & Leveling Up Together in H2!

Happy 20th Anniversary Miovision!

Lyne Jacques
Chief Revenue Officer

Dear Miovision Team,

This year marks Miovision’s 20th anniversary, a major milestone and a powerful reminder of how far we've come. From a bold idea to a global leader in traffic solutions, our journey has been shaped by innovation, perseverance, and most importantly, the people who’ve helped us grow - you.

As we celebrate two decades of impact, we’re not slowing down! The next chapter is about scaling our legacy and delivering even greater value to our customers. Think of it as the next level: more complex, more rewarding, and full of opportunity. 

Our goals and strategic objectives are clear: to deploy 250,000 data-generating intersections across our customer base, achieve 1 million user minutes per week on Miovision One, and reach $200 million in revenue through profitable growth.

Our objectives represent our vision to be a trusted, valuable partner to every city, engineer, and agency we serve. To reach this next level, we’ll focus on several key drivers:

  • Product-Market Fit – Solve real customer problems with every product.
  • Scalable Solutions – Make deployment easy and growth seamless.
  • Anticipate Needs – Use insights to stay ahead and deliver future value.
  • Customer Journey – Support customers at every step of their path.
  • Innovation – Apply AI and automation to enhance experience and efficiency.
  • Customer Experience – Collaborate across teams to continuously improve CX.

As we head into our 20th anniversary, we’ve crafted a concise, one-page document that lays out Miovision's mission, vision, goals, objectives, enablers, and values. This isn't just a presentation; it's our roadmap to the next level, guiding our strategic direction for the exciting 18 months ahead. I encourage you to dive in, explore, and let's align our efforts to achieve even greater heights together!

Thank you for everything you do and here’s to being the leader in intelligent mobility!

Let’s Level Up Together!

Lyne Jacques

Chief Revenue Officer

Miovision

Our Key Focus for 2025

Land & Expand

  • Deploy Miovision Core hardware into 7K intersections across North America
  • Increase market attachment rate for existing deployed intersections by 15% with Miovision One
  • Orchestrate ABM against focus/tiered accounts, prioritizing region, to maximize investments in OPEX, conferences, partners, MDF
  • Expand reach into key markets and regions with targeted focus on MENA in Q1 and Q2 
  • WIN-WIN: Invigorate Opticom Connect to maximize sales adoption and utilization from the platform

Organic Growth

  • Book 220M of sales across all LOBs
  • Deploy 1500 Scout Plus and 5000 Core DCM units worldwide
  • Become the #1 ITS player and Studies & Processing Provider in North America in Share of Voice, Awareness, Quality, Value, and Traffic Solutions 
  • Accelerate adoption and launch of Opticom and Scout Plus; leverage select Global countries ready-now for campaign and Miovision value proposition

Customer First

  • Segmentation around customer value proposition with stronger focus on customer experience from first contact to closing 
  • Right Brand Message, Right Customer, Right Time, and Right Channel: widen the use of channels and campaigns, engage customers earlier along the journey 
  • START WITH DATA and a single platform to better understand customer segments, drive demand and support revenue, tailor all programs and campaigns that map to Miovision brand and customer value/need

Setting the Stage for SKO Success

Our Goals

Expand on 2025 Themes and Drive Target Metrics

Objective 1

2025 Ensure Brand is Top Of Mind:
Embrace the 'Let’s move!' initiative of Mind.

Better Together:
Reinforce the importance of collaboration.

Land & Expand:
Focus on acquiring and expanding within key intersections and adjacent budgets.

Organized Growth:
Aim for structured and sustainable growth.

Customer First:
Maintain a customer-centric approach.

Target Metrics

250,000

Strive to reach 250,000 data-generating intersections.

$200M

Work towards achieving $200M in revenue via profitable growth.

1M

Work towards achieving 1M user minutes/week on Miovision One.

Objective 2

Empower Our Sales Team – You!

Strategic/Team Updates:
Learn about our updated strategies and hear about progress from our internal teams.

Engagement & Collaboration:
Foster a competitive yet supportive environment through engagement activities and cross collaboration opportunities.

Brand Assets:
Provide branded materials to boost team morale and brand presence.

Focus on Priority Initiatives for Success

Objective 3

Priority Initiatives:
Identify and concentrate on the key initiatives that will drive success.

Holistic Miovision:
Start looking at Miovision holistically and discussing how to discuss our complete solutions in the market.

SKO Agenda

What You Can Expect

Day 1: Tuesday, August 19

Time

Presenter

Subject

8:15- 9:00

Breakfast

9:00 - 9:30

Kurtis McBride

Miovision Strategic Update

9:30 - 10:00

Lyne Jacques

Go To Market Strategy

10:00 - 10:30

Austin Olson

Understanding Commissions

10:30 - 11:00

Break

11:00 - 12:00

Jason Spracklin & Thomas Bauer

Network Core: Powering the Future of Intelligent Mobility

12:00 - 1:00

Lunch

1:00 - 2:30

Guest Speaker

2:30 - 3:00

Mark Gaydos

Leadership Panel Q & A

3:00 - 3:30

Break

3:30 - 5:00

Mike Lipkin

Achieving Pole Position Through Change Mastery

5:30 - 10:00

RevOps Golf Event

The Badlands Golf Company: 41 Ira Needles Boulevard Waterloo

Day 2: Wednesday, August 20th

Time

Presenter

Subject

8:15 - 9:00

Breakfast

9:00 - 9:30

Lakshmi Sankaran & Sunny Jiang

Controller Management

9:30 - 10:00

Lakshmi Sankaran & Nathan Earls

Continuous Safety Monitoring Update

10:00 - 10:30

Kurtis McBride, Marc Angers &
Scott Reeve

Mateo and the North Star - looking forward to Miovision's vision of the future

10:30 - 11:00

Break

11:00 - 12:00

Breakout Sessions`

Improving Internal Workflows

12:00 - 1:00

Lunch

1:00 - 2:00

Customer Experience

Roles and Responsibilities: What, Who, How?

Open Office Hours

Product Team Engagement

2:00 - 2:45

2:45 - 3:15

Break

3:15 - 3:30

Open Office Hours

Support Team Engagement

3:30 - 4:00

RevOps Awards

Revenue Operations Awards

4:00 - 5:00

Territory Group Planning

Territory Group Breakout working sessions

5:00 - 7:00

Team Dinners

Check with your Leaders

Housekeeping

Food & Drinks

Meals will be served in D2L.

Coffee vouchers will not be available during the event. Coffee and tea will be on-site at D2L.

To reduce waste, cups will be available for water. Tap water is available in D2L or refill stations are available along the hallways within Catalyst and in the Miovision office.

Logistics

Main sessions are held in D2L.

Breakout sessions are hosted in Platinum, Seagram, and Perimeter Boardrooms.

Maps

See the static maps below or use this interactive map.

Click for Interactive Map

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Static Venue Maps: