Miovision Sales Kickoff 2024

Better Together: Our Journey to become the largest North American Player with 210M + revenues and 250,000 Intersections Mapped !!!!

Welcome!

Celebrating 2024 Successes & Going For Gold in 2025!

Let’s Move!

Lyne Jacques
Chief Revenue Officer

Dear Miovision Team,

I trust this message finds you in high spirits and ready for the exciting journey ahead. Reflecting on our remarkable achievements in H1 2024, I am delighted to announce that, together, securing over $85 million in bookings. Your unwavering dedication, hard work, and commitment to excellence have set us on an extraordinary trajectory.

As we build on this success, our collective aim is set even higher, with a bold target of surpassing $210 million and map 250 000 intersections! Citius, Altius, Fortius, a Latin expression meaning "Faster, Higher, Stronger,” has been the Olympic motto for years and 2025 will be the year Miovision aims to be faster in execution, higher in sales, and stronger as a team. The challenges are bigger but I am confident we can do it because the Miovision team is “Better Together!” 

Success is not a solo endeavor; it demands a united team effort, similar to preparing for an Olympic event. Consider this as we embark on our journey - winning a medal cannot be done alone. You need a dedicated team of coaches, nutritionists, family, and friends to help you get there. In 2025, it’s about investing in yourself, trusting your team, and embracing new approaches. The spirit of collaboration and collective growth must guide us as we conquer the challenges ahead.

Working as an integrated team around account planning for our key customers is the foundation that will align and enable our team. Becoming a truly international and multinational company is the next steps. The teamwork required to do that is ‘what’ that gets us to gold. 

As we reach Base Camp #3, having crossed chasms, let’s operate with intentionality and make choices that drive us forward.

Let’s keep inspiring customers by empowering them with the innovative tools they need to build healthier communities, safer roads, and to help reduce congestion and keep moving. 

Thank you for your unwavering dedication and exceptional contributions. Here’s to a year of collaboration, innovation, and unparalleled success.

Better Together!

Warm regards,

Lyne Jacques

Chief Revenue Officer

Miovision

Our Key Focus for 2024

Land & Expand

  • Deploy Miovision Core hardware into 7K intersections across North America
  • Increase market attachment rate for existing deployed intersections by 15% with Miovision One
  • Orchestrate ABM against focus/tiered accounts, prioritizing region, to maximize investments in OPEX, conferences, partners, MDF
  • Expand reach into key markets and regions with targeted focus on MENA in Q3 and Q4. 
  • WIN-WIN: Invigorate Opticom Connect to maximize sales adoption and utilization from the platform

Organic Growth

  • Book 113M of sales in H2 across all LOBs
  • Deploy 688 Scout Plus and 2,500 Core DCM units worldwide
  • Become the #1 player in Studies & Processing and a top ITS brand in North America in Share of Voice, Awareness, Quality, Value and Traffic Solutions 
  • Accelerate adoption and launch of Opticom and Scout Plus; leverage select Global countries ready-now for campaign and Miovision value proposition

Customer First

  • Segmentation around customer value proposition with stronger focus on customer experience from first contact to closing 
  • Right Brand Message, Right Customer, Right Time and Right Channel: widen the use of channels and campaigns, engage customers earlier along the journey 
  • START WITH DATA and a single platform to better understand customer segments, drive demand and support revenue, tailor all programs and campaigns that map to Miovision brand and customer value / need

Setting the Stage for SKO Success

Our Goals

Expand on 2023 Themes and Drive Target Metrics

Objective 1

2024 Ensure Brand is Top Of Mind:
Embrace the 'Let’s move!' initiative of Mind.

Better Together:
Reinforce the importance of collaboration.

Land & Expand:
Focus on acquiring and expanding within key intersections and adjacent budgets.

Organized Growth:
Aim for structured and sustainable growth.

Customer First:
Maintain a customer-centric approach.

Target Metrics

100,000

Strive to reach 100,000 managed intersections.

$175.2m

Work towards achieving the $175.2m revenue goal.

Objective 2

Empower Our Sales Team – You!

Product Training:
Enhance skills through training sessions on storytelling and product knowledge.

Engagement & Competition:
Foster a competitive yet supportive environment through engagement activities and quick pitch competitions.

Brand Assets:
Provide branded materials to boost team morale and brand presence.

Focus on Priority Initiatives for Success

Objective 3

Priority Initiatives:
Identify and concentrate on the key initiatives that will drive success.

Retooling & Recalibration:
Adjust strategies and tools to better suit the current market conditions and internal goals.

SKO Agenda

What You Can Expect

Day 1: Monday, August 26th

Time

Presenter

Subject

Attendees

8:30 - 9:00

Breakfast

9:00 - 10:00

Kurtis + Lyne

Corporate Video
Kurtis Miovision Strategic Update
Lyne Go to Market Strategy 2024-2025

All

10:00 - 10:30

Video/CTO

Goals for 2025

All

10:30 - 11:00

Break

11:00

Rick Snook

Customer Experience

All

11:30

Marketing

Marketing update

All

12:00 - 1:00

Lunch

1:00 - 1:30

Brad Verrier

Miovision ITS/Opticom Refresher

High level introduction to Miovision One and ITS applications

All

1:30 - 3:15

Kurtis/Julie/Product Leaders

Ensure sales understands the reasons behind the new skus, the problems the new skus solve for, what each includes (high level) and how to use them.

All

3:15 - 3:45

Break - with snacks

3:45 - 4:15

Candice and Andrew

Sales Training  - Selling with the new skus

Ensure sales know how to sell with the new SKUs

All

4:15 - 4:45

Addie & Nicole

Continuous Safety Monitoring

TBD

All

Day 2: Tuesday, August 27th

Time

Presenter

Subject

Attendees

8:30 - 9:00

Breakfast

9:00 - 10:30

Mike Lipkin

Building a strategy for Hyper Growth

All

10:30 - 11:00

Break

11:00 - 12:00

Mike Lipkin

Building a strategy for Hyper Growth

All

12:00 - 1:00

Lunch

1:00 - 2:00

Corey Waterson

ITS Breakout - Leadership

Rich Shanks, Andrew Fonseca

TE Breakout - Leadership

Craig Carrol

Opticom Breakout - Leadership

2:00 - 3:15

Andy Clipsham, Kashif Umer, Katie Newton, Craig Milligan, Bill Nyman, Addie Denison, Cody Doerfler, Max Ushakov, Nicole Leonard

Ensure sales understand which items on the roadmap deliver customer value and where that customer value is competitive.   When the solution will be Generally Available (not just released into a beta), when they can and can't say about roadmap items today and what kind of support they willl get once the release is GA.

Kashif UmerIvica Klanac

Ensure sales understand which items on the roadmap deliver customer value and where that customer value is competitive.   When the solution will be Generally Available (not just released into a beta), when they can and can't say about roadmap items today and what kind of support they willl get once the release is GA.

Li SankaranSunny JiangSarah Wilson

Ensure sales understand which items on the roadmap deliver customer value and where that customer value is competitive.   When the solution will be Generally Available (not just released into a beta), when they can and can't say about roadmap items today and what kind of support they willl get once the release is GA.

3:15 - 3:45

Break

3:45 - 5:00

Feedback from sales/cx

ITS Breakout - News from the field

Feedback from sales/cx

TE Breakout - Leadership

Feedback from sales/cx

ITS Breakout - News from the field

Day 3: Wednesday, August 28th

Time

Presenter

Subject

Attendees

8:30 - 9:00

Breakfast

9:00 - 12:00

Claude + Yves

Impress/ Account Planning ramp up

New hires in 2024

12:00 - 1:00

Lunch

Venue Maps