Miovision Sales Kickoff 2025

Better Together: Our Journey to become the largest North American Player with 210M of bookings and 250,000 Intersections Mapped !!!!

Welcome!

Letter

2025 Theme

2025 Goals

SKO Agenda

Venue Maps

Celebrating 2024 Successes & Selling in High Altitude in 2025!

This green light is yours,
Let’s Move!

Lyne Jacques
Chief Revenue Officer

Dear Miovision Team,

‍

As we enter 2025, I want to take a moment to reflect on our remarkable achievements in 2024, including securing over $165 million in bookings! Your persistent dedication, diligence, and commitment to excellence have set us up for a successful year! 

‍

As we continue to climb the proverbial Mount Everest (we are at base camp 3 now), our collective goal is set even higher, with an ambitious target of surpassing $210 million of bookings and mapping 250 000 intersections! We have faced many challenges and have had to frequently pivot to new realities but I have no doubt that we will persevere because we are better together! 

‍

Our ambitious goals in 2025 will enable us to achieve an incredible objective: being the number one ITS player in North America! We are so close to that milestone and under the leadership of the incredible sales team, I am confident that this will be achieved before the end of the year. 

‍

I want to thank each of you for your strong commitment and dedication to the growth of Miovision. I am so proud of the team and what you have accomplished! I believe that we have the best GTM team in the industry, and that with your help there is nothing that will stop us from being a top worldwide player. 

‍

Our SKO will bring us together to get us ramped up for the new year. We will focus on key priorities and building relationships across the organization. We will learn from one another and bounce ideas off each other on how we can keep climbing, and eventually, reach the mountaintop. 

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Working as an integrated team is key around account planning for our customers. As we continue to strive to become a truly international and multinational company, we need to ensure we are collaborative and aligned to reach the mountaintop of success.  

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Let’s continue to inspire our customers by empowering them with innovative tools that help build healthier communities, create safer roads, and reduce congestion, ensuring intersections are adhering to high standards of safety, sustainability, and productivity. Changing the world, one intersection at a time is our commitment.

‍

Better Together! Let's Move!

‍

Warm regards,

Lyne Jacques

Chief Revenue Officer

Miovision

‍

Our Key Focus for 2025

Land & Expand

  • Deploy Miovision Core hardware into 7K intersections across North America
  • Increase market attachment rate for existing deployed intersections by 15% with Miovision One
  • Orchestrate ABM against focus/tiered accounts, prioritizing region, to maximize investments in OPEX, conferences, partners, MDF
  • Expand reach into key markets and regions with targeted focus on MENA in Q1 and Q2 
  • WIN-WIN: Invigorate Opticom Connect to maximize sales adoption and utilization from the platform

Organic Growth

  • Book 220M of sales across all LOBs
  • Deploy 1500 Scout Plus and 5000 Core DCM units worldwide
  • Become the #1 ITS player and Studies & Processing Provider in North America in Share of Voice, Awareness, Quality, Value, and Traffic Solutions ‍
  • Accelerate adoption and launch of Opticom and Scout Plus; leverage select Global countries ready-now for campaign and Miovision value proposition

Customer First

  • Segmentation around customer value proposition with stronger focus on customer experience from first contact to closing 
  • Right Brand Message, Right Customer, Right Time, and Right Channel: widen the use of channels and campaigns, engage customers earlier along the journey 
  • START WITH DATA and a single platform to better understand customer segments, drive demand and support revenue, tailor all programs and campaigns that map to Miovision brand and customer value/need

Setting the Stage for SKO Success

Our Goals

Expand on 2025 Themes and Drive Target Metrics

Objective 1

2025 Ensure Brand is Top Of Mind:
‍Embrace the 'Let’s move!' initiative of Mind.

Better Together:
‍Reinforce the importance of collaboration.

Land & Expand:
‍Focus on acquiring and expanding within key intersections and adjacent budgets.

Organized Growth:
‍Aim for structured and sustainable growth.

Customer First:
‍Maintain a customer-centric approach.

Target Metrics

250,000

Strive to reach 250,000 managed intersections.

$175.2m

Work towards achieving the $175.2m revenue goal.

Objective 2

Empower Our Sales Team – You!

Strategic/Team Updates:
‍Learn about our updated strategies and hear about progress from our internal teams.

Engagement & Collaboration:
Foster a competitive yet supportive environment through engagement activities and cross collaboration opportunities.

Brand Assets:
Provide branded materials to boost team morale and brand presence.

Focus on Priority Initiatives for Success

Objective 3

Priority Initiatives:
‍Identify and concentrate on the key initiatives that will drive success.

Holistic Miovision:
‍Start looking at Miovision holistically and discussing how to discuss our complete solutions in the market.

SKO Agenda

What You Can Expect

Day 1: Tuesday, Jan 28th

Time

Presenter

Subject

Attendees

8:00- 9:00

Breakfast

9:00 - 9:30

Kurtis McBride

Kurtis Miovision Strategic Update

All

9:30 - 10:00

Vish Nandlall

CTO Update

All

10:00 - 10:45

Lyne Jacques

CRO Update + How do you sell in High Altitudes

All

10:45 - 11:00

Break

All

11:00 - 12:00

Training and Enablement

Scaling Mio Mountain

All

12:00 - 1:00

Lunch

1:00 - 2:00

Roman/Julie/CX

Maintenance SKU introduction

All

2:00 - 3:00

Customer Experience

Customer Experience Update

All

3:00 - 3:30

Break

3:30 - 4:00

Julie Grondin

PPM Strategy for 2025

Review of projects slated for 2025 and competitive intelligence intro

All

4:00 - 5:00

Lakshmi Sankaran


Abby Rodriguez


Corey W/Nate Warren

ITS - Competitive Intelligence

Opticom - Competitive Intelligence
‍
Data Collector Insights

Hosted in D2L


Hosted in Commons Atrium


Hosted in Perimeter Boardroom

ITS Sales/Support/Product


Opticom Sales/Support/Product

TP & E Sales/Support/Product

Day 2: Wednesday, January 29th

Time

Presenter

Subject

Attendees

8:00- 8:30

Breakfast

8:30 - 10:15


10:15 - 11:00

V2X Team


Marketing Team

An introduction to Miovision's V2X strategy
‍

Overview of Marketing strategies, event / tradeshow support, and campaign strategies for 2025

All


All

11:00 - 11:15

Break

11:15 - 12:00

Stefan Pidzamecky

Introduction to the new roadmapping strategy

All

12:00 - 1:00

Lunch

1:00 - 2:00

Lyne and Sales Leaders

The Art of Being Audacious

All

2:00 - 3:00

Mike Lipkin

Selling in High Altitudes

All

3:00 - 3:30

Break

3:30 - 5:00

Mike Lipkin

Selling in High Altitudes

All

5:00 - 7:00

Dinner

7:30 - 9:30

Bowling in High Altitudes

Splitsville Waterloo, 341 Marsland Drive

RevOps

Day 3: Thursday, January 30th

Time

Presenter

Subject

Attendees

8:00 - 9:00

Breakfast

9:00 - 10:15

Rich Shanks/Andrew Fonseca

Craig Carroll
‍

Corey Watterson

ITS Breakout Session


Opticom Breakout Session
‍
‍
TP&E Breakout Session

Hosted in Commons Atrium


Hosted in Perimeter Boardroom
‍

Hosted in Seagram Boardroom

ITS Sales/Support/Product


Opticom Sales/Support/Product
‍
TP & E Sales/Support/Product

10:15 - 10:45

Break

10:45 - 12:00

Sales Leaders

Holistic Miovision Brainstorming

Check your calendar invite for your location

RevOps

12:00 - 1:00

Lunch

1:00 - 2:00

Sales Leaders

Holistic Miovision Brainstorming

Check your calendar invite for your location

RevOps

2:00 - 3:00

Town Hall

D2L

All

Housekeeping

Food & Drinks

Meals will be served in D2L.

Coffee vouchers will not be available during the event. Coffee and tea will be on-site at D2L.

To reduce waste, cups will be available for water. Tap water is available in D2L or refill stations are available along the hallways within Catalyst and in the Miovision office.

Logistics

Main sessions are held in D2L.

Breakout sessions are hosted in Platinum, Seagram, and Perimeter Boardrooms.

Maps

See the static maps below or use this interactive map.

Click for Interactive Map

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‍Static Venue Maps: