Driving Toward Our Sales Goals and Milestones

What does success look like in the year ahead? Let’s come together as a team and grow Miovision across our major lines of business, following our strategic roadmap below.

2024/2025 Goals

Sales Growth Goals

Global Market Goals

Opticom Growth Goals

Our North American Sales Growth Goals

Rich Shanks
Vice President of Sales, Miovision

Achieve 2-3x the ITS industry growth rate in our core markets: Arizona, Arkansas, Colorado, Florida, Illinois, Missouri, New Jersey, New York, and Pennsylvania

Own Our Core Markets

Expand our reach by offering existing solutions to new customers while deepening relationships with current customers through new, innovative solutions.

Core Market Expansion

Expand into emerging Tier 1 markets, focusing on Alabama, Connecticut, Georgia, Nevada, North Carolina, Oklahoma, South Carolina, Virginia, and Washington

Break New Ground

Key Performance Indicators (KPIs)

2.5x

2.5x in Q3
3.5x in Q4

ITS Pipeline Coverage

80%

Maintain 80% accuracy

ITS Forecast Accuracy

Tier 1

Focus on Tier 1 accounts

Territory Planning

40%

40% in the first six weeks
60% in the last six weeks

ITS Bookings Timing Mix

Milestones and Deadlines

Deliver $20M+ in bookings in Q3 and Q4

Secure three major contracts (valued at $1M or more) in the second half of 2024.

Long-term Vision

Establish ourselves as the employer of choice for sales teams, demonstrated by high retention rates and strong career advancement opportunities.

Be recognized as the leading provider of ITS solutions, measured by exceptional growth rate and increased unit share

Our International Market Goals

Corey Watterson,
Global Sales Director, Miovision

Become the #1 Traffic Survey company globally

International Leadership

*currently Top 3

Offer the most trusted data collection tool in the industry.

Industry Trust

*currently Top 3

Establish ourselves as the primary supplier of ITS solutions for Canadian cities

Canadian Market Expansion

*currently #3 or #4

Drive synergies across diverse market segments by delivering Miovision solutions through private channels

Market Synergies

Key Performance Indicators (KPIs)

2.5x

2.5x in Q3
3.5x in Q4

Team Pipeline Coverage

10

Add 10 new countries to wallet share (from 68 today)

Global Expansion

15%

Achieve 15% year-over-year growth

Usage Growth

40%

60% in the first six weeks
40% in the last six weeks

TE Bookings Timing Mix

Milestones and Deadlines

Deliver $10M+ in bookings in Q3 and Q4.

Win 3 Adaptive projects in Canada by the end of Q4.

Add 5 additional new countries by the end of Q4.

Long-term Vision

Increase wallet share in revenue-generating countries to 100+ by 2025.

Grow revenue from TE + Data Collection (including CJH and additional acquisitions) to $100-150M by the end of 2026.

Establish the private sector as a reliable go-to-market (GTM) channel, generating $50-100M in business.

Our Primary Opticom Growth Goal

Re-establish Miovision-Opticom as the dominant solution provider for Priority Control in North America LATAM and The Middle East

Market Leadership

Craig Carroll
Vice President of Worldwide Sales, Opticom

Key Performance Indicators (KPIs)

2.5x

2.5x in Q3
3.5x in Q4

Team Pipeline Coverage

100

Close over 100 cross-sell opportunities with ITS/TE counterparts in 2024

ITS Forecast Accuracy

20%

Achieve 20% year-over-year growth in bookings and revenue

Usage Growth

40%

40% in the first six weeks
60% in the last six weeks

Bookings Timing Mix

Milestones and Deadlines

Secure $20M in bookings in Q3 and Q4 of 2024.

Close 6 “Whales” (contracts worth over $1M) in 2H 2024.

Re-establish a run-rate revenue stream through maintenance and upgrade campaigns starting in Q3.

Expand the customer/prospect contact list to have a minimum of 3 contacts for all Tier 1-3 accounts.

Achieve 50% attachment rate of Mio-ITS solutions to all Opticom Sales

Long-term Vision

Successfully migrate over 50% of the customer base to Cloud by the end of 2026.

By the end of 2025, establish partnership alignment with all critical vehicle infrastructure providers in the “priority” space, including Fire, Police, Ambulance, Transit, School Bus, Public Works, Freight, and more.