Driving Toward Our Sales Goals and Milestones

What does success look like in the year ahead? Let’s come together as a team and grow Miovision across our major lines of business, following our strategic roadmap below.

2025 Goals

Sales Growth Goals

Global Market Goals

Opticom Growth Goals

Our North American Sales Growth Goals

Rich Shanks
Vice President of Sales, Miovision

Achieve 2-3x the ITS industry growth rate in our core markets: Arizona, Arkansas, California, Colorado, Florida, Illinois, Texas, and New York.

Own Our Core Markets

Expand our reach by offering existing solutions to new customers while deepening relationships with current customers through new, innovative solutions.

Core Market Expansion

Expand into emerging Tier 1 markets, focusing on Alabama, Connecticut, Georgia, Indiana, Kentucky, Missouri, Minnesota, Nevada, North Carolina, Oklahoma, South Carolina, Virginia, and Washington.

Break New Ground

Key Performance Indicators (KPIs)

2.5x

2.5x in Q3
3.5x in Q4

ITS Pipeline Coverage

80%

Maintain 80% accuracy

ITS Forecast Accuracy

Tier 1

Focus on Tier 1 accounts

Territory Planning

40%

40% in the first six weeks
60% in the last six weeks

ITS Bookings Timing Mix

Milestones and Deadlines

Deliver $20M+ in Q1 and Q2

Deliver $25M+ in Q3 and Q4

Secure four major awards (valued at $1M+) per quarter in 2025

Long-term Vision

Establish ourselves as the employer of choice for sales teams, demonstrated by high retention rates and strong career advancement opportunities

Be recognized as the leading provider of ITS solutions, measured by exceptional growth rate and increased unit share

Our Traffic Engineering & Planning Goals

Corey Watterson,
Global Sales Director, Miovision

Become the #1 Traffic Survey company globally

International Leadership

*currently Top 3

Offer the most trusted data collection tool in the industry

Industry Trust

*currently Top 3

Drive synergies across diverse market segments by delivering Miovision solutions through private channels

Market Synergies

Establish CJ Hensch as the largest and most efficient Data Collection Firm in the US

*currently 3rd or 4th



‍

Data Collection Industry Expertise

Key Performance Indicators (KPIs)

4x

Q1, Q2, Q3, Q4

Team Pipeline Coverage

10

Add 10 new countries to wallet share (from 68 today)

Global Expansion

15%

Achieve 15% year-over-year growth

Usage Growth

40%

60% in the first six weeks
40% in the last six weeks

TE Bookings Timing Mix

Milestones and Deadlines

Deliver $57M in Bookings & Revenue in 2025

Add 10 net new countries using Scout by end of 2025

Increase adoption of Scout+ 100% across top 25 private customers by end of H1

Long-term Vision

Increase wallet share in revenue-generating countries to 100+ by 2026

Grow revenue from TE + Data Collection (including CJH and additional acquisitions) to $100-150M by the end of 2026

Establish the private sector as a reliable go-to-market (GTM) channel, generating $50-100M in business

Our Primary Opticom Growth Goal

Re-establish Miovision-Opticom as the dominant solution provider for Priority Control in North America LATAM and The Middle East

Market Leadership

Craig Carroll
Vice President of Worldwide Sales, Opticom

Key Performance Indicators (KPIs)

3-3.5x

At beginning of each quarter.

$350M 24-Month Pipeline by end of 2025.

Team Pipeline Coverage

80%

Improve Forecast Accuracy to 80% by quarter.

Re-establish consistent Run-Rate levels to $6M+/QTR.

Forecast Accuracy

Continue Commitment to  territory "pod" development.

Establish Marketing/Outreach Coverage Plans/QTR/Territory.

Emphasize Growth plans for TX, CA & FL.

Territory Planning

400%

400% Growth in Law Enforcement Pipeline.

200%  Initiatives Growth in Police with 3rd Party Hardware Integrations.

Bookings Timing Mix

Milestones and Deadlines

Sustain Booking/Revenue Growth Q1-Q4 to achieve $79M Booking Target

Build Whales ($500K+) Commit & Best Case per quarter to 10/QTR to account for predictability

Continue to build on momentum gained from Q3/Q4 '24 Maintenance and Pricing initiatives to re-establish base loyalty and build contact database

By the end of 2025, establish partnership alignment with key vehicle infrastructure providers in the priority space, including: Fire, Police, Ambulance, Mass Transit, School Bus, Public Works, and Freight.  

Build the best in industry, consultative sales team that will provide all customers, current and future, the reasons that Miovision is the leader in the ITS and Priority markets.  

Long-term Vision

Establish Miovision Opticom as a more powerful, nimble, technologically advanced version of the 50+ year leader in the industry.