Our goal was to evolve the Miovision brand voice and promise (while maintaining key hallmarks of the established brand) and launch the revised communications with a campaign grounded in key concepts.
Brand Refresh
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In the market, we suffer from a lack of singularity in how to describe the way we help to create safer, livable cities in a clear, concise, and repeatable way.
The big idea?
At Miovision, we actively strive to make cities more livable by enhancing traffic flow and safety. Our goal is to collaborate with cities to reduce congestion, improve transportation, and ensure safer roads for everyone. We are determined to eliminate preventable accidents and traffic frustrations, resulting in a more efficient and harmonious urban environment.
Miovision is the leader in addressing the evolving transportation needs of citizens, urban planners, municipalities, and private industry. Our innovative solutions and expertise empower clients to create safer, more efficient urban spaces. By reducing congestion and preventing accidents, we transform today’s mobility issues into a smoother and safer journey for all.
We looked at our reason for:
Inspiring customers by empowering them with the innovative tools they need to build healthier communities, safer roads, and to help reduce congestion and keep moving.
And tightened it up, to create a powerful rallying cry:
Miovision has multiple audience segments, and each segment cares about different aspects of our offering. One of the unifying areas across segments is the desire to know their partners listen to their issues to find a unique solution that works with their needs. In order to do this, we are introducing a tagline that serves to send a clear and concise message to all. This line gives a manner for all campaigns – Let’s Move – to ladder back to.
Our refreshed tone and visuals will come to life across new collateral that is being rolled out.
We’re rolling out our brand refresh, and the updated brand guidelines are now available for review.
You can dive deeper into our brand by exploring the updated brand story, now available for you to read.
We’re launching our brand refresh with collateral to support the sales team.
Updates in progress include our brochure, data sheet, one pager, case study, and RFP templates.